About
Created as part of the Forever Revitalising global brand campaign, Chasing AlUla’s Windows of Magic: A Photographer’s Dream Journey follows a female photographer seeking creative inspiration from AlUla’s captivating landscapes.. Over several days, she immerses herself in the region’s breathtaking scenery, capturing its majestic rock formations, ancient ruins, and timeless beauty through her lens.
As she journeys through AlUla’s striking canyons, the iconic sites of Hegra of Maraya, and the surrounding desert, the photographer finds not just visual subjects but a deep, personal connection to the land. The film reveals her transformative process, where AlUla’s rich history and unspoiled nature converge to fuel her creativity and open new artistic perspectives.
With its cinematic visuals and reflective narrative, the film elevates AlUla as more than a destination—it’s a sanctuary for creative expression, a place where the land’s history and beauty become an endless source of inspiration and transformation.
Brand
The Royal Commission for AlUla
Role
Brand Storytelling
Tourism & Destination Marketing
Content Strategy & Development
User Experience (UX) Strategy
Year
2024-2025
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