Brand Storytelling

AlUla Photography Film

Brand Storytelling

AlUla Photography Film

About

Created as part of the Forever Revitalising global brand campaign, Chasing AlUla’s Windows of Magic: A Photographer’s Dream Journey follows a female photographer seeking creative inspiration from AlUla’s captivating landscapes.. Over several days, she immerses herself in the region’s breathtaking scenery, capturing its majestic rock formations, ancient ruins, and timeless beauty through her lens.

As she journeys through AlUla’s striking canyons, the iconic sites of Hegra of Maraya, and the surrounding desert, the photographer finds not just visual subjects but a deep, personal connection to the land. The film reveals her transformative process, where AlUla’s rich history and unspoiled nature converge to fuel her creativity and open new artistic perspectives.

With its cinematic visuals and reflective narrative, the film elevates AlUla as more than a destination—it’s a sanctuary for creative expression, a place where the land’s history and beauty become an endless source of inspiration and transformation.

Brand

The Royal Commission for AlUla

Role

Brand Storytelling

Tourism & Destination Marketing

Content Strategy & Development

User Experience (UX) Strategy

Year

2024-2025

The photography film became a meditation on perspective—how creators see, frame, and feel a place. We emphasized not just AlUla’s visual richness, but the act of capturing it: light chasing shadow, silence shaping emotion. This was about slowing down, looking closer, and allowing the destination to speak through the lens. Through the photographers’ eyes, we invited audiences to witness not just the scene, but the soul.

The photography film became a meditation on perspective—how creators see, frame, and feel a place. We emphasized not just AlUla’s visual richness, but the act of capturing it: light chasing shadow, silence shaping emotion. This was about slowing down, looking closer, and allowing the destination to speak through the lens. Through the photographers’ eyes, we invited audiences to witness not just the scene, but the soul.

Thoughts and Approach

The photography film became a meditation on perspective—how creators see, frame, and feel a place. We emphasized not just AlUla’s visual richness, but the act of capturing it: light chasing shadow, silence shaping emotion. This was about slowing down, looking closer, and allowing the destination to speak through the lens. Through the photographers’ eyes, we invited audiences to witness not just the scene, but the soul.

Thoughts and Approach

Brand Storytellling

AlUla Nature Film

User Experience (UX) Strategy

AlUla Digital Platforms

Brand Storytellling

AlUla Nature Film

User Experience (UX) Strategy

AlUla Digital Platforms

Brand Storytellling

AlUla Nature Film

User Experience (UX) Strategy

AlUla Digital Platforms

Contact

Let’s Build Your Next Story

Whether it’s brand storytelling, content strategy, or creative production—let’s bring your vision to life.

© ARIANA MEYERS 2025

Contact

Let’s Build Your Next Story

Whether it’s brand storytelling, content strategy, or creative production—let’s bring your vision to life.

© ARIANA MEYERS 2025

Contact

Let’s Build Your Next Story

Whether it’s brand storytelling, content strategy, or creative production—let’s bring your vision to life.

© ARIANA MEYERS 2025