Created as part of the Forever Revitalising global brand campaign, Wild AlUla: Discovering Nature’s Resilience in Saudi Arabia showcases AlUla’s efforts to restore its natural ecosystems. Centered on the Sharaan Nature Reserve, the film highlights conservation efforts to protect key species and ecosystems, demonstrating how nature can rebuild itself when given the chance.

The film features the restoration of the Acacia tree, a symbol of resilience and the land’s renewal. Once central to AlUla’s ecosystem, its reintroduction signifies the broader effort to revitalize the region’s natural landscape. As the film explores AlUla’s rich history of coexistence between wildlife and humans, it takes viewers on a journey through Wadi AlFann, where the bond between nature and art comes to life. Here, horseback riding through the desert is not just an activity, but a deeper reflection of the longstanding relationship between the land and its people.

This juxtaposition of restoration and connection highlights AlUla’s unique role in preserving both its natural and cultural heritage, demonstrating that with careful stewardship, the land—and all that depends on it—can thrive once more.