Ariana Meyers | Creative Consultancy

I worked in-house within the Destination Marketing & Management Department at the Royal Commission for AlUla, the authority leading the transformation of AlUla—one of Saudi Arabia’s flagship giga-tourism projects and a globally significant cultural destination. As part of the Digital & Content team, I contributed to destination marketing strategy, global campaign development, and content execution across all digital touchpoints—including website, mobile app, social media, and email. I played a key role in AlUla’s first global brand campaign, supporting its rollout across nine international and regional markets and localizing storytelling to resonate with diverse audiences.

I worked in-house within the Destination Marketing & Management Department at the Royal Commission for AlUla, the authority leading the transformation of AlUla—one of Saudi Arabia’s flagship giga-tourism projects and a globally significant cultural destination. As part of the Digital & Content team, I contributed to destination marketing strategy, global campaign development, and content execution across all digital touchpoints—including website, mobile app, social media, and email. I played a key role in AlUla’s first global brand campaign, supporting its rollout across nine international and regional markets and localizing storytelling to resonate with diverse audiences.

I worked as Campaign Manager for a six-month global creator campaign with Visit Saudi—the national tourism board for KSA. I led the strategy and execution of a large-scale content initiative spanning multiple international markets, managing more than 300 creators across key regions and ensuring each partnership advanced broader tourism objectives. I designed and structured 26 curated travel itineraries across the Kingdom’s priority destinations—including Riyadh, Jeddah, and AlUla—as well as major national events such as the Saudi Arabian Grand Prix and Riyadh Seasons. On the ground, I worked closely with creators to ensure captured content aligned with the overarching campaign objectives.

I worked as Campaign Manager for a six-month global creator campaign with Visit Saudi—the national tourism board for KSA. I led the strategy and execution of a large-scale content initiative spanning multiple international markets, managing more than 300 creators across key regions and ensuring each partnership advanced broader tourism objectives. I designed and structured 26 curated travel itineraries across the Kingdom’s priority destinations—including Riyadh, Jeddah, and AlUla—as well as major national events such as the Saudi Arabian Grand Prix and Riyadh Seasons. On the ground, I worked closely with creators to ensure captured content aligned with the overarching campaign objectives.

I worked as a Content Manager at ITP Media Group, one of the Middle East’s leading media and publishing houses, home to titles such as Harper’s Bazaar Arabia and Cosmopolitan Middle East. Within ITP Live—the group’s in-house influencer agency—I developed and produced digital content in collaboration with influencers and talent, supporting both original social-first initiatives and campaign-led projects. I also translated key influencer campaigns, brand collaborations, and event activations into editorial-style content to extend their visibility across the group’s platforms. Throughout the role, I worked cross-functionally with editorial, copywriting, and video production teams to maintain cohesive brand storytelling.

I worked as a Content Manager at ITP Media Group, one of the Middle East’s leading media and publishing houses, home to titles such as Harper’s Bazaar Arabia and Cosmopolitan Middle East. Within ITP Live—the group’s in-house influencer agency—I developed and produced digital content in collaboration with influencers and talent, supporting both original social-first initiatives and campaign-led projects. I also translated key influencer campaigns, brand collaborations, and event activations into editorial-style content to extend their visibility across the group’s platforms. Throughout the role, I worked cross-functionally with editorial, copywriting, and video production teams to maintain cohesive brand storytelling.

About

About

Working across media, tourism, and destination marketing

Working across media, tourism, and destination marketing

Working across media, tourism, and destination marketing