Ariana Meyers
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Ariana Meyers
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About me
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About Me
Learn more
Ariana Meyers
Creative Director & Filmmaker
I help brands create meaningful stories grounded in culture, community, and human connection—drawing from my background in content strategy, UX, and storytelling across digital and film.
I’m especially drawn to travel, sport, and cultural narratives—and I seek out brands that value story-driven work with depth and perspective.
My experience and interests span branded content, commercial campaigns, documentaries, digital media, and original concept development. Whether I’m shaping the strategy behind a story or directing how it’s told, I approach every project with purpose and vision.
Services
01
Creative Direction & Storytelling
I shape creative strategies that bring brand visions to life. From concept to execution, I deliver brand narratives, visual direction, messaging, campaign development, and creative leadership that connect and convert.
02
Content Strategy and Creation
I develop and create brand content that speaks to the right audiences across platforms. This includes content audits, audience research and segmentation, content planning and calendars, multi-channel content creation, and storytelling frameworks.
03
Destination Marketing
I help destinations stand out globally while honoring local culture. I specialize in destination branding, multi-market campaigns, digital strategy, influencer and creator partnerships, localized content, market research, and experience design.
04
UX Design & Digital Strategy
With a strong background in UX, I create user-centered strategies that connect people to brands and destinations. I apply human-centered design, user research, journey mapping, and usability testing to craft intuitive digital experiences that engage and inspire.
05
Experience & Trip Design
I’m starting to offer experience design services focused on immersive trips and events that connect people to destinations and culture. While new to this area, I apply my storytelling and strategy expertise to guide the process.
01
Creative Direction & Storytelling
I shape creative strategies that bring brand visions to life. From concept to execution, I deliver brand narratives, visual direction, messaging, campaign development, and creative leadership that connect and convert.
02
Content Strategy and Creation
I develop and create brand content that speaks to the right audiences across platforms. This includes content audits, audience research and segmentation, content planning and calendars, multi-channel content creation, and storytelling frameworks.
03
Destination Marketing
I help destinations stand out globally while honoring local culture. I specialize in destination branding, multi-market campaigns, digital strategy, influencer and creator partnerships, localized content, market research, and experience design.
04
UX Design & Digital Strategy
With a strong background in UX, I create user-centered strategies that connect people to brands and destinations. I apply human-centered design, user research, journey mapping, and usability testing to craft intuitive digital experiences that engage and inspire.
05
Experience & Trip Design
I’m starting to offer experience design services focused on immersive trips and events that connect people to destinations and culture. While new to this area, I apply my storytelling and strategy expertise to guide the process.
01
Creative Direction & Storytelling
I shape creative strategies that bring brand visions to life. From concept to execution, I deliver brand narratives, visual direction, messaging, campaign development, and creative leadership that connect and convert.
02
Content Strategy and Creation
I develop and create brand content that speaks to the right audiences across platforms. This includes content audits, audience research and segmentation, content planning and calendars, multi-channel content creation, and storytelling frameworks.
03
Destination Marketing
I help destinations stand out globally while honoring local culture. I specialize in destination branding, multi-market campaigns, digital strategy, influencer and creator partnerships, localized content, market research, and experience design.
04
UX Design & Digital Strategy
With a strong background in UX, I create user-centered strategies that connect people to brands and destinations. I apply human-centered design, user research, journey mapping, and usability testing to craft intuitive digital experiences that engage and inspire.
05
Experience & Trip Design
I’m starting to offer experience design services focused on immersive trips and events that connect people to destinations and culture. While new to this area, I apply my storytelling and strategy expertise to guide the process.
Past Employers
For three years, I worked on the digital team within AlUla’s Destination Marketing & Management department, helping shape one of Saudi Arabia’s most ambitious tourism initiatives. AlUla is an ancient city reimagined as a contemporary destination—anchored by pillars of heritage, nature, arts, wellness, adventure, and world-class events. I led UX and content strategy across the website, app, and social platforms, ensuring a cohesive digital journey for global audiences. I also contributed to several major campaigns—including AlUla’s global brand launch—targeting key markets across the GCC, UK, Europe, India, USA and China.
For three years, I worked on the digital team within AlUla’s Destination Marketing & Management department, helping shape one of Saudi Arabia’s most ambitious tourism initiatives. AlUla is an ancient city reimagined as a contemporary destination—anchored by pillars of heritage, nature, arts, wellness, adventure, and world-class events. I led UX and content strategy across the website, app, and social platforms, ensuring a cohesive digital journey for global audiences. I also contributed to several major campaigns—including AlUla’s global brand launch—targeting key markets across the GCC, UK, Europe, India, USA and China.
For three years, I worked on the digital team within AlUla’s Destination Marketing & Management department, helping shape one of Saudi Arabia’s most ambitious tourism initiatives. AlUla is an ancient city reimagined as a contemporary destination—anchored by pillars of heritage, nature, arts, wellness, adventure, and world-class events. I led UX and content strategy across the website, app, and social platforms, ensuring a cohesive digital journey for global audiences. I also contributed to several major campaigns—including AlUla’s global brand launch—targeting key markets across the GCC, UK, Europe, India, USA and China.
As part of Saudi Arabia’s global tourism push post-COVID, I contributed to Visit Saudi’s landmark brand awareness campaign—one of the largest content-driven tourism initiatives to date. The campaign brought together over 300 creatives from around the world to showcase the country’s rich culture, modern vibrancy, and diverse landscapes. On the ground in AlUla, Jeddah, and Riyadh, I collaborated with local guides, operators, and creatives to ensure authentic, on-brand storytelling. I led influencer trips and managed creator partnerships, ensuring that all content aligned with the campaign’s messaging and objectives.
As part of Saudi Arabia’s global tourism push post-COVID, I contributed to Visit Saudi’s landmark brand awareness campaign—one of the largest content-driven tourism initiatives to date. The campaign brought together over 300 creatives from around the world to showcase the country’s rich culture, modern vibrancy, and diverse landscapes. On the ground in AlUla, Jeddah, and Riyadh, I collaborated with local guides, operators, and creatives to ensure authentic, on-brand storytelling. I led influencer trips and managed creator partnerships, ensuring that all content aligned with the campaign’s messaging and objectives.
As part of Saudi Arabia’s global tourism push post-COVID, I contributed to Visit Saudi’s landmark brand awareness campaign—one of the largest content-driven tourism initiatives to date. The campaign brought together over 300 creatives from around the world to showcase the country’s rich culture, modern vibrancy, and diverse landscapes. On the ground in AlUla, Jeddah, and Riyadh, I collaborated with local guides, operators, and creatives to ensure authentic, on-brand storytelling. I led influencer trips and managed creator partnerships, ensuring that all content aligned with the campaign’s messaging and objectives.
My first opportunity in the Middle East was at ITP Media Group, a Dubai-based media powerhouse known for brands like Esquire, Harper's Bazaar Arabia, and Cosmopolitan Middle East. I led the development and execution of a multi-platform content strategy for ITP Live, driving audience engagement across websites, social media, and high-profile events. I collaborated with a team of copywriters and the in-house production team to create impactful content, and worked with ITP Live's talent division to develop key events, including an International Women’s Day event featuring prominent female speakers from across the Middle East.
My first opportunity in the Middle East was at ITP Media Group, a Dubai-based media powerhouse known for brands like Esquire, Harper's Bazaar Arabia, and Cosmopolitan Middle East. I led the development and execution of a multi-platform content strategy for ITP Live, driving audience engagement across websites, social media, and high-profile events. I collaborated with a team of copywriters and the in-house production team to create impactful content, and worked with ITP Live's talent division to develop key events, including an International Women’s Day event featuring prominent female speakers from across the Middle East.
My first opportunity in the Middle East was at ITP Media Group, a Dubai-based media powerhouse known for brands like Esquire, Harper's Bazaar Arabia, and Cosmopolitan Middle East. I led the development and execution of a multi-platform content strategy for ITP Live, driving audience engagement across websites, social media, and high-profile events. I collaborated with a team of copywriters and the in-house production team to create impactful content, and worked with ITP Live's talent division to develop key events, including an International Women’s Day event featuring prominent female speakers from across the Middle East.
Approach
01
Research
With focused research and hands-on immersion, I uncover the core essence of the brand or project, identifying the unique narrative that will truly connect with the audience and lay the groundwork for impactful storytelling.
01
Research
With focused research and hands-on immersion, I uncover the core essence of the brand or project, identifying the unique narrative that will truly connect with the audience and lay the groundwork for impactful storytelling.
01
Research
With focused research and hands-on immersion, I uncover the core essence of the brand or project, identifying the unique narrative that will truly connect with the audience and lay the groundwork for impactful storytelling.
02
Creative Strategy
I develop a tailored creative strategy that aligns the narrative with business goals and audience needs, crafting a compelling roadmap that drives the project’s vision and ensures its effectiveness.
02
Creative Strategy
I develop a tailored creative strategy that aligns the narrative with business goals and audience needs, crafting a compelling roadmap that drives the project’s vision and ensures its effectiveness.
02
Creative Strategy
I develop a tailored creative strategy that aligns the narrative with business goals and audience needs, crafting a compelling roadmap that drives the project’s vision and ensures its effectiveness.
03
Production & Delivery
From concept to delivery, I lead with intention and creativity — shaping stories that feel authentic, considered, and cohesive across mediums, whether it’s branded content or original film.
03
Production & Delivery
From concept to delivery, I lead with intention and creativity — shaping stories that feel authentic, considered, and cohesive across mediums, whether it’s branded content or original film.
03
Production & Delivery
From concept to delivery, I lead with intention and creativity—shaping stories that feel authentic, considered, and cohesive across mediums, whether it’s branded content or original film.
My Short Films
Past Work
Past Work
Past Work
Contact
Let’s Build Your Next Story
Whether it’s brand storytelling, content strategy, or creative production—let’s bring your vision to life.
© ARIANA MEYERS 2025
Contact
Let’s Build Your Next Story
Whether it’s brand storytelling, content strategy, or creative production—let’s bring your vision to life.
© ARIANA MEYERS 2025
Contact
Let’s Build Your Next Story
Whether it’s brand storytelling, content strategy, or creative production—let’s bring your vision to life.
© ARIANA MEYERS 2025