Ariana Meyers
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Ariana Meyers
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Turning moments
into stories
Learn more
Turning moments
into stories
Learn more
Introduction
I create experiences—and turn them into brand stories.
With a background in creative direction and content development, I’m expanding into experience design to enhance the way we tell stories. Crafting authentic, on-the-ground experiences offers a natural extension of my work, allowing me to bridge narrative, visual storytelling, and place-based connection to produce content that is immersive, real, and emotionally resonant.
Through my new venture, AMBIANCE, I design experiences that connect brands with their audiences on a deeper level. These moments form the foundation for compelling brand content, elevating narratives that feel genuine and impactful.
My work with tourism boards like the Saudi Tourism Authority and the Royal Commission for AlUla has shown me how seamlessly experiences and storytelling come together to create lasting, meaningful connections.
Services
01
Experience Design & Curated Journeys
Creating immersive, purpose-driven experiences that connect people to destinations, from single-day trips to multi-day retreats. These journeys foster deeper connections to community, culture, and discovery, aligning with your brand’s narrative and delivering transformative moments
02
Branded Travel Itineraries
Designing tailored travel itineraries that highlight a destination’s unique culture, landscapes, and experiences, while seamlessly integrating your brand story.
03
Location Scouting & Experience Curation
Identifying and selecting the perfect locations to bring your brand’s story to life, while curating personalized experiences that resonate with your audience. This includes partnering with local guides, businesses, and talent to ensure authentic connections that elevate the journey.
04
Creative Strategy & Content Development
Crafting strategic narratives that guide your brand’s vision, then creating high-quality content that brings those stories to life and connects deeply with your audience.
05
Consulting for Destination Development
Providing strategic guidance on destination marketing and development, helping tourism boards and hospitality brands create experiences that attract and engage travelers.
01
Experience Design & Curated Journeys
Creating immersive, purpose-driven experiences that connect people to destinations, from single-day trips to multi-day retreats. These journeys foster deeper connections to community, culture, and discovery, aligning with your brand’s narrative and delivering transformative moments
02
Branded Travel Itineraries
Designing tailored travel itineraries that highlight a destination’s unique culture, landscapes, and experiences, while seamlessly integrating your brand story.
03
Location Scouting & Experience Curation
Identifying and selecting the perfect locations to bring your brand’s story to life, while curating personalized experiences that resonate with your audience. This includes partnering with local guides, businesses, and talent to ensure authentic connections that elevate the journey.
04
Creative Strategy & Content Development
Crafting strategic narratives that guide your brand’s vision, then creating high-quality content that brings those stories to life and connects deeply with your audience.
05
Consulting for Destination Development
Providing strategic guidance on destination marketing and development, helping tourism boards and hospitality brands create experiences that attract and engage travelers.
Approach
01
Discovery
Identifying the unique cultural and environmental elements of a destination to craft meaningful, purpose-driven experiences.
01
Discovery
Identifying the unique cultural and environmental elements of a destination to craft meaningful, purpose-driven experiences.
02
Creation
Designing tailored travel experiences and content strategies that seamlessly align with your brand’s narrative, engaging your audience on a deeper level.
02
Creation
Designing tailored travel experiences and content strategies that seamlessly align with your brand’s narrative, engaging your audience on a deeper level.
03
Execution
Delivering flawless execution, capturing every moment with immersive storytelling and high-quality content that elevate your brand and create lasting impact.
03
Execution
Delivering flawless execution, capturing every moment with immersive storytelling and high-quality content that elevate your brand and create lasting impact.
Past Projects
For three years, I worked on the digital team within AlUla’s Destination Marketing & Management department, helping shape one of Saudi Arabia’s most ambitious tourism initiatives. AlUla is an ancient city reimagined as a contemporary destination—anchored by pillars of heritage, nature, arts, wellness, adventure, and world-class events. I led UX and content strategy across the website, app, and social platforms, ensuring a cohesive digital journey for global audiences. I also contributed to several major campaigns—including AlUla’s global brand launch—targeting key markets across the GCC, UK, Europe, India, USA and China.
For three years, I worked on the digital team within AlUla’s Destination Marketing & Management department, helping shape one of Saudi Arabia’s most ambitious tourism initiatives. AlUla is an ancient city reimagined as a contemporary destination—anchored by pillars of heritage, nature, arts, wellness, adventure, and world-class events. I led UX and content strategy across the website, app, and social platforms, ensuring a cohesive digital journey for global audiences. I also contributed to several major campaigns—including AlUla’s global brand launch—targeting key markets across the GCC, UK, Europe, India, USA and China.
As part of Saudi Arabia’s global tourism push post-COVID, I contributed to Visit Saudi’s landmark brand awareness campaign—one of the largest content-driven tourism initiatives to date. The campaign brought together over 300 creatives from around the world to showcase the country’s rich culture, modern vibrancy, and diverse landscapes. On the ground in AlUla, Jeddah, and Riyadh, I collaborated with local guides, operators, and creatives to ensure authentic, on-brand storytelling. I led influencer trips and managed creator partnerships, ensuring that all content aligned with the campaign’s messaging and objectives.
As part of Saudi Arabia’s global tourism push post-COVID, I contributed to Visit Saudi’s landmark brand awareness campaign—one of the largest content-driven tourism initiatives to date. The campaign brought together over 300 creatives from around the world to showcase the country’s rich culture, modern vibrancy, and diverse landscapes. On the ground in AlUla, Jeddah, and Riyadh, I collaborated with local guides, operators, and creatives to ensure authentic, on-brand storytelling. I led influencer trips and managed creator partnerships, ensuring that all content aligned with the campaign’s messaging and objectives.
My first opportunity in the Middle East was at ITP Media Group, a Dubai-based media powerhouse known for brands like Esquire, Harper's Bazaar Arabia, and Cosmopolitan Middle East. I led the development and execution of a multi-platform content strategy for ITP Live, driving audience engagement across websites, social media, and high-profile events. I collaborated with a team of copywriters and the in-house production team to create impactful content, and worked with ITP Live's talent division to develop key events, including an International Women’s Day event featuring prominent female speakers from across the Middle East.
My first opportunity in the Middle East was at ITP Media Group, a Dubai-based media powerhouse known for brands like Esquire, Harper's Bazaar Arabia, and Cosmopolitan Middle East. I led the development and execution of a multi-platform content strategy for ITP Live, driving audience engagement across websites, social media, and high-profile events. I collaborated with a team of copywriters and the in-house production team to create impactful content, and worked with ITP Live's talent division to develop key events, including an International Women’s Day event featuring prominent female speakers from across the Middle East.
AMBIANCE
Our Experiences
We’re currently developing our own branded travel experiences—crafted to immerse you in place through storytelling, cultural immersion, and creative community.
Interested in collaborating? Let’s connect.
Past Work
Projects
Past Work
Projects
Past Work
Projects
Contact
Let’s Build Your Next Story
Whether it’s brand storytelling, content strategy, or creative production—let’s bring your vision to life.
© ARIANA MEYERS 2025
Contact
Let’s Build Your Next Story
Whether it’s brand storytelling, content strategy, or creative production—let’s bring your vision to life.
© ARIANA MEYERS 2025
Contact
Let’s Build Your Next Story
Whether it’s brand storytelling, content strategy, or creative production—let’s bring your vision to life.
© ARIANA MEYERS 2025